After reading the “Any Other Bright Ideas” article featured in the Home and Garden section of the New York Times Martha Stewart was “immediately drawn” to CFLs and the idea of being able to save the environment at the same time as saving money on her electricity bill. After sharing the article with her producer they decided this issue was worthy of further discussion.

On July 16 The Martha Stewart Show aired a eight minute segment featuring TCP’s SpringLight CFL. The SpringLight CFL was the main CFL showcased on the program. Martha was amazed that it ““seemed to go on right away”, “they don’t burn out”, and that’s its “a really nice size”. She also felt that the TCP SpringLight CFL was “perfect for a bedroom side table or a living room table”.

Click Here to view this segment of the July 16 episode.