- June 3rd, 2010
- posted by: mheffner
TCP’s New Retail Packaging Wins NRHA Design Award!
TCP, the leader in compact fluorescent lighting products, is the proud recipient of the North American Retail Hardware Association’s (NRHA) Gold and Silver Awards for their new promotional packaging. The promotional packaging is part of a larger branding initiative across all of TCP’s energy efficient product lines.
Extensive consumer research and testing was conducted as part of the project. “Having the most innovative technology and the highest quality is not enough. We focused on listening to the customer and designed packaging to fit their needs.” said Jim Connolly, Sr. Vice President – Retail Division at TCP. “This includes everything from how they choose the lamp to how they store it.”
“The idea was to make energy efficient lighting fun,” says Connolly. “The central element throughout both core and promotional items is the presentation of product features in the first person. Add in packaging configurations that are not traditionally used in lighting, and colorful, unexpected graphics and you have TCP’s new packaging.”
The NRHA Gold Award winner is TCP’s 13 watt T2 spiral. The callout “I fit everywhere” brings attention to the lamp’s exceptionally small size and universal fit and the unusual shape of the clamshell brings some fun to a traditionally conservative category.
The NRHA Silver Award winner is TCP’s 13 watt T2 spiral in a 4 pack clear cube. The clear cube allows customers to view the lamps before purchase to confirm they have the correct lamp size, base type and that there is no damage before purchase. The cube is easily re-sealable and can be conveniently stored or stacked unlike traditional clamshell products.
TCP’s new packaging was launched at this year’s Hardware Show in Las Vegas, NV and will be available at retail summer 2010. Promotional packaging is available now in select stores.
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